Monthly Archives: August 2007

Microsoft Gatineau Screenshots Released!

Screenshots of Microsoft Gatineau (Microsoft’s answer to Google Analytics) have been released, check them out here to see how they’ll benefit you. Continue reading

Posted in microsoft gatineau, news | 1 Comment

Google Analytics Changes Time on Site Calculation

Google Analytics has changed the way they calculate Time on Site. Do you have the information you need in order to answer your management team asks you, “Why are users spending so much more time on our site in August?” Find out more here. Continue reading

Posted in google analytics, news | Leave a comment

Web Analytics and Optimization for Content Sites

A common problem that faces many organizations hosting a strictly content-driven website is how to turn the data thrown out by any of the applications out there into something you can monetize. Sure, more page views mean more impressions which … Continue reading

Posted in content based, google analytics, strategy | 7 Comments

Best Practices – Tracking Flash Files

There’s often a lot of confusion when it comes to understanding where to even start when tracking a site that’s essentially only a Flash movie so this post will try to clear some of that up. I’ll make the assumption … Continue reading

Posted in analytics vendors, best practices, coremetrics, flash, google analytics, omniture, webtrends, webtrends sdc | 22 Comments

Google Analytics Installation Guide

Why am I writing a Google Analytics installation guide when Google already provides such excellent resources on the subject? Good question! The problem I find with their resources and the installation process in general is that there is no “wizard” … Continue reading

Posted in best practices, google analytics, suggestions | 20 Comments