Archive for September, 2007

Blog Downtime!

Friday, September 21st, 2007
Printer-friendly version Printer-friendly version


My apologies to all of you attempting to access the blog yesterday and experiencing issues. According to my service provider, they recently changed their CGI mappings for the web server which eventually screwed everything up...great. Again, you all have my apologies for the downtime and hopefully that won't happen again!

Think You Know SEO?

Tuesday, September 18th, 2007
Printer-friendly version Printer-friendly version


If you feel as though you need a break today, take the SEO Cartoon Quiz on aims.co.il. Just so that everyone has faith in my SEO abilities I'll include the proof that I passed! Not a great score, but let's see who of you out there can beat a score of ...

Google Analytics Changes Time on Site Calculation (Again)

Sunday, September 16th, 2007
Printer-friendly version Printer-friendly version


Google Analytics has (once again) changed their calulation of time on site reverting back to "the old way". In the current calculation, time on site is calculated as total visit duration divided by all visits. Previously, time on site was total visit duration divided by (total visits - ...

How to Optimize Your Marketing Spend

Monday, September 10th, 2007
Printer-friendly version Printer-friendly version


The word "marketing" isn't usually one that's synonymous with "accountability". Now granted it definitely can't be blamed on many marketers out there as many channels are either impossible to track accurately or would require overhead costs that would likely exceed their benefits. But marketing online is a different ...