Monthly Archives: September 2007

Blog Downtime!

Posted on September 21, 2007 by Mike Sukmanowsky

My apologies to all of you attempting to access the blog yesterday and experiencing issues. According to my service provider, they recently changed their CGI mappings for the web server which eventually screwed everything up…great. Again, you all have my … Continue reading →

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Think You Know SEO?

Posted on September 18, 2007 by Mike Sukmanowsky

If you feel as though you need a break today, take the SEO Cartoon Quiz on aims.co.il. Just so that everyone has faith in my SEO abilities I’ll include the proof that I passed! Not a great score, but let’s … Continue reading →

Posted in just for fun | Leave a comment

Google Analytics Changes Time on Site Calculation (Again)

Posted on September 16, 2007 by Mike Sukmanowsky

Google Analytics has (once again) changed their calulation of time on site reverting back to “the old way”. In the current calculation, time on site is calculated as total visit duration divided by all visits. Previously, time on site was … Continue reading →

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How to Optimize Your Marketing Spend

Posted on September 10, 2007 by Mike Sukmanowsky

In this post, Mike explores how an optimization strategy for Search Engine Optimization (SEM) based solely on clicks is a formula for disaster. After demonstrating that clicks aren’t the answer, outcomes are, Mike continues to provide a framework for how to optimize your SEM campaign to not drive more clicks but rather to drive return on your marketing investment. The components of Mike’s successful optimization strategy include: listening to the language of your visitors, evaluating which keywords are actually contributing towards success and then investing heavily in your options that produce the highest return on your investment (which isn’t necessarily the highest clickthrough rate). Continue reading →

Posted in coremetrics, google analytics, omniture, strategy, webtrends, webtrends sdc | 1 Comment