WebTrends CEO let go

November 1, 2007 – 10:18 am
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Can’t say this isn’t an industry full of change…

In another surprise announcement from the web analytics industry, Greg Drew former CEO of WebTrends has been let go. See the full article here and see the interim WebTrends management team here.

Oddly enough, Greg gave the keynote speech for WebTrends Score at this year’s eMetrics summit in Washington D.C. and I don’t believe at that time he was aware of any news.

A number of former WebTrends employees apparently believe that a quick sell of the company is imminent. Something I find interesting considering given the recent announcement of Omniture’s purchase of Visual Sciences.

Don’t let anyone tell you differently, web analytics is a fast and dynamic (don’t you hate that word) industry right now!

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