Archive for 2008

Quantcast Gets a Makeover - So Close to a comScore Alternative!

Wednesday, July 16th, 2008
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It looks as though the guys at Quantcast have been busy! If you haven't heard of Quantcast yet then I strongly recommend you check it out.  Quantcast (as well as Google Trends) are looking to give companies like comScore and Neilsen a run for their money. A long standing problem in the ...

Measuring Content Effectiveness

Tuesday, July 8th, 2008
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First off apologies to anyone that checks the blog regularly, I know I've been behind on my posts but it's been tough to keep up recently with work and life on the go! Recently I've had to do a few sessions at work for our editorial teams around measures for content ...

Tips on Visually Measuring Your Traffic Sources

Thursday, April 10th, 2008
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Measuring what sources are driving the highest quantity and quality visits to your site is one of the fundamentally most important (and easiest!) things a web analyst can do. But from many that I've spoken to, their traffic sources report usually doesn't look much different than this: Then if you're really lucky ...

New Blog KPI Dashboard!

Sunday, March 9th, 2008
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For those of you that have visited my old "Blog Metrics" page, you may have noticed that it's a pretty sad excuse for a dashboard. No use of KPIs or anything that really lets you know how the blog is performing. Well I'm slowly but surely aiming to change all that. Please take ...