Archive for January, 2008
Friday, January 25th, 2008
Many companies are taking a much more serious look at Search Engine Optimization as an effective growth technique for their websites. But after investing in an SEO exercise, how will you determine if your efforts paid off? SEO engagements with top firms can be very pricey so when ...
Posted in best practices, kpis, suggestions | 4 Comments »
Friday, January 18th, 2008
Yes yes, I'm taking a page from my colleague Avinash Kaushik, but I'm certain that he won't mind too much :).
Video Analytics: as more media sites turn to this medium as a fundamental way to increase revenue by delivering higher CPM ad impressions via pre-rolls; companies will need to know ...
Posted in just for fun, news | 1 Comment »
Friday, January 11th, 2008
If you're one of the many organizations moving toward a more project-based approach to operations perhaps even with a Project Management Office (PMO) then this post is for you!
It's often difficult to fully integrate a web analytics methodology into projects and some companies even have to abandon trying.
It isn't that ...
Posted in best practices, strategy | No Comments »
