Archive for February, 2008

Web Analytics and Net Present Value - Part 1

Sunday, February 24th, 2008
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Companies with projects that deal with the internet in someway always surprise me. Say a company like Ford was evaluating the purchase of a major piece of machinery that was expected to increase plant efficiencies. These efficiencies resulted in the plant being able to produce x more number of cars ...

Jim Sterne and the Web Analytics Association Need Our Help!

Sunday, February 10th, 2008
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Jim Sterne the president of Target Marketing as well as the Chairman for the Web Analytics Association (WAA) is looking for some help from the analytics community at large. Jim has posted a survey and is attempting to find out which channels marketers and analysts are measuring as well as how ...