Jim Sterne and the Web Analytics Association Need Our Help!
February 10, 2008 – 1:43 am
Jim Sterne the president of Target Marketing as well as the Chairman for the Web Analytics Association (WAA) is looking for some help from the analytics community at large.
Jim has posted a survey and is attempting to find out which channels marketers and analysts are measuring as well as how they plan to use the data for optimization. As this information is being collected by the WAA Chairman, you can bet that it’ll be used for good! I’d even expect seeing the WAA using the data collected to optimize their offerings to members in 2008!
I’ve personally taken the survey and it used all of maybe 2 minutes of my time.
Click here to take the 2 minute survey!
