eMetrics Summit - Web Analytics on Steroids!
March 4, 2008 – 10:21 am
If you’re any kind of veteran (and by that I mean 2-3 months :)) in the web analytics field you’re probably already well aware of eMetrics, but if you’re not this is for you.
Here’s a short shpeel on what the conference is and why I personally think you should be signing up.
What is the eMetrics Summit?
The eMetrics summit is the location to learn more about web analytics and really - how to use online data to improve your website for your visitors or customers. Learn about the terminology, the tools, the best practices and the pitfalls to avoid from industry gurus as well as people just like you!
Who should attend the eMetrics Summit?
Basically anyone who interacts with and is responsible for a portion of the online channel. Whether you manage content, usability, paid search marketing, e-mail marketing or your entire website - this conference is for you.
Why should I attend the eMetrics Summit?
You mean besides the fact that yours truly will be speaking? 
To be honest, the only summit I’ve attended as of yet was last year’s in Washington D.C. but I’ll go on record saying if you have the budget for only one conference all year, make it eMetrics.
Knowledge
The knowledge you end up with at the end of the day can honestly almost make you dizzy (in a good way!).
I came back from Washington with presentations to share with many people in the organization. In fact, I recall that within Rogers, eMetrics filled me with info to share with: executives, paid search marketers, content creation and management folk, our business analysts and even our finance guys!
What I’m trying to say is that the conference isn’t just about web analytics, it’s about online optimization.
Contacts
The people you’ll meet and connections you come away with are incredible after an eMetrics summit. Here are a few people I’m happy to say I’ve now had the pleasure to correspond with (some on a fairly often basis!):
- Eric T. Peterson - CEO - Web Analytics Demystified
- Avinash Kaushik - Author / Blogger /Analytics Evangelist, Google
- Brett Crosby - Senior Manager Google Analytics, Google
- Rachel Scotto - Executive Director, Sony Pictures Entertainment
- June Li - Managing Director, ClickInsight
- Eric J. Hansen - President, SiteSpect
- Braden Hoeppner - Director Web Sales, Coastal Contacts Inc.
- and more!
Just think about it - the people at eMetrics are literally the brightest in the industry and you’ll meet all of them, share your stories and at the end of the day, have a new buddy to call on!
Where is the eMetrics Summit?
The eMetrics summit is actually in a number of cities: Toronto, London, San Francisco, Washington D.C., Stockholm and Munchen! Check out the website for more info. Right now, I’ll be most concerned with Toronto :).
Toronto Marriot Downtown Eaton Centre Hotel
525 Bay Street
Toronto, ON, Canada
M5G 2L2
When is the eMetrics Summit?
The Toronto summit is March 31 - April 2, 2008 but the early bird registration date (save $200) is
March 9!
Booked that ticket yet?
What are you waiting for!? Book your ticket and flight if you need to and make sure you’re there!
If you have any questions at all please feel free to contact me at mike.sukmanowsky@oddinteractive.com.
6 Responses to “eMetrics Summit - Web Analytics on Steroids!”
I found your site on technorati and read a few of your other posts. Keep up the good work. I just added your RSS feed to my Google News Reader. Looking forward to reading more from you.
Susan Kishner
By Susan Kishner on Mar 4, 2008
In response to Susan Kishner’s post
Thanks Susan! I always appreciate positive feedback like that.
By mike.sukmanowsky on Mar 4, 2008
Hey Mike,
looking forward to seeing you at eMetrics, too! We’ll be at San Francisco in May, as well as D.C. in October.
cheers,
Eric
By Eric Hansen on Mar 5, 2008
In response to Eric’s post…
Thanks Eric! Not sure if I’ll be able to make it to San Fran or D.C. this year…but I’ll be speaking in Toronto. Are you guys sending anyone for that?
By mike.sukmanowsky on Mar 10, 2008
Mike, congratulations on having the opportunity to speak. Unfortunately, I believe I will just be attending the D.C. Summit this year, but thanks for running such an informative blog.
By Josh Bledsoe on Mar 12, 2008
In response to Josh Bledsoe’s post…
Thanks Josh! I’m really looking forward to it actually I think it’s going to be a lot of fun.
Thanks very much for your kind comments about the blog, I appreciate knowing that you find it informative at all!
By mike.sukmanowsky on Mar 12, 2008