Web Analytics and Optimization Blog

Quantcast Gets a Makeover - So Close to a comScore Alternative!

Wednesday, July 16th, 2008

It looks as though the guys at Quantcast have been busy! If you haven't heard of Quantcast yet then I strongly recommend you check it out.  Quantcast (as well as Google Trends) are looking to give companies like comScore and Neilsen a run for their money. A long standing problem in the ...

Posted in news, quantcast | 4 Comments »

Measuring Content Effectiveness

Tuesday, July 8th, 2008

First off apologies to anyone that checks the blog regularly, I know I've been behind on my posts but it's been tough to keep up recently with work and life on the go! Recently I've had to do a few sessions at work for our editorial teams around measures for content ...

Posted in content based, strategy | No Comments »