Archive for 2008
Tuesday, March 4th, 2008
If you're any kind of veteran (and by that I mean 2-3 months :)) in the web analytics field you're probably already well aware of eMetrics, but if you're not this is for you.
Here's a short shpeel on what the conference is and why I personally think you should be ...
Posted in news | 6 Comments »
Sunday, February 24th, 2008
Companies with projects that deal with the internet in someway always surprise me.
Say a company like Ford was evaluating the purchase of a major piece of machinery that was expected to increase plant efficiencies. These efficiencies resulted in the plant being able to produce x more number of cars ...
Posted in strategy | No Comments »
Sunday, February 10th, 2008
Jim Sterne the president of Target Marketing as well as the Chairman for the Web Analytics Association (WAA) is looking for some help from the analytics community at large.
Jim has posted a survey and is attempting to find out which channels marketers and analysts are measuring as well as how ...
Posted in just for fun, news | No Comments »
Friday, January 25th, 2008
Many companies are taking a much more serious look at Search Engine Optimization as an effective growth technique for their websites. But after investing in an SEO exercise, how will you determine if your efforts paid off? SEO engagements with top firms can be very pricey so when ...
Posted in best practices, kpis, suggestions | 4 Comments »
