Yearly Archives: 2008

Web Analytics and Net Present Value – Part 1

Posted on February 24, 2008 by Mike Sukmanowsky

Companies with projects that deal with the internet in someway always surprise me. Say a company like Ford was evaluating the purchase of a major piece of machinery that was expected to increase plant efficiencies. These efficiencies resulted in the … Continue reading →

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Jim Sterne and the Web Analytics Association Need Our Help!

Posted on February 10, 2008 by Mike Sukmanowsky

Jim Sterne the president of Target Marketing as well as the Chairman for the Web Analytics Association (WAA) is looking for some help from the analytics community at large. Jim has posted a survey and is attempting to find out … Continue reading →

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The KPIs of SEO

Posted on January 25, 2008 by Mike Sukmanowsky

Many companies are taking a much more serious look at Search Engine Optimization as an effective growth technique for their websites. But after investing in an SEO exercise, how will you determine if your efforts paid off? SEO engagements with … Continue reading →

Posted in best practices, kpis, suggestions | 4 Comments

2008 Predictions: Web Analytics

Posted on January 18, 2008 by Mike Sukmanowsky

Yes yes, I’m taking a page from my colleague Avinash Kaushik, but I’m certain that he won’t mind too much . Video Analytics: as more media sites turn to this medium as a fundamental way to increase revenue by delivering … Continue reading →

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Put A Little Web Analytics Into Your Projects!

Posted on January 11, 2008 by Mike Sukmanowsky

If you’re one of the many organizations moving toward a more project-based approach to operations perhaps even with a Project Management Office (PMO) then this post is for you! It’s often difficult to fully integrate a web analytics methodology into … Continue reading →

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