Archive for 2008

2008 Predictions: Web Analytics

Friday, January 18th, 2008
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Yes yes, I'm taking a page from my colleague Avinash Kaushik, but I'm certain that he won't mind too much :). Video Analytics: as more media sites turn to this medium as a fundamental way to increase revenue by delivering higher CPM ad impressions via pre-rolls; companies will need to know ...

Put A Little Web Analytics Into Your Projects!

Friday, January 11th, 2008
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If you're one of the many organizations moving toward a more project-based approach to operations perhaps even with a Project Management Office (PMO) then this post is for you! It's often difficult to fully integrate a web analytics methodology into projects and some companies even have to abandon trying. It isn't that ...