Hi everyone,
Over the past few weeks, I’ve been working on a new utility to improve upon an issue that has bothered many Omniture SiteCatalyst users for years: traffic source reporting. I’m very pleased to announce the release of the Omniture Traffic Organizer plugin available at:
Omniture Traffic Organizer is a JavaScript library that users of Adobe’s Omniture SiteCatalyst can use to achieve a better and more detailed understanding of incoming traffic sources to their website. The plugin is:
- Free
- Lightweight (6 KB)
- Requires minimal technical setup
- Highly customizable
- Designed in mind to allow marketers and analysts to use Google Analytics and Omniture concurrently
The plugin allows you to:
- Perform macro and micro analysis of traffic sources
- Trend traffic sources over time
- Understand how various elements of marketing campaigns / traffic sources contribute to success events
- Use the same “utm” parameters you normally would with Google Analytics
- Create custom groups of referrers (e.g. “Social Media Sites”)
- Create custom groups of search keywords (e.g. “Auto Keywords”)
- Treat certain referrers and search keywords as “direct traffic”
This project is released as open-source under the MIT and GNU GPL licenses and contributors are very very welcome!
Please check out the wiki for more information and feel free to download and begin using the plugin!
Comments or questions, please feel free to leave them here, on the github project page or contact me directly at mike.sukmanowsky@oddinteractive.com.
Happy analyzing! 
Mike