Author Archives: Mike Sukmanowsky

Measuring Content Effectiveness

Posted on July 8, 2008 by Mike Sukmanowsky

First off apologies to anyone that checks the blog regularly, I know I’ve been behind on my posts but it’s been tough to keep up recently with work and life on the go! Recently I’ve had to do a few … Continue reading →

Posted in content based, strategy | Leave a comment

Tips on Visually Measuring Your Traffic Sources

Posted on April 10, 2008 by Mike Sukmanowsky

Measuring what sources are driving the highest quantity and quality visits to your site is one of the fundamentally most important (and easiest!) things a web analyst can do. But from many that I’ve spoken to, their traffic sources report … Continue reading →

Posted in suggestions | 4 Comments

New Blog KPI Dashboard!

Posted on March 9, 2008 by Mike Sukmanowsky

For those of you that have visited my old “Blog Metrics” page, you may have noticed that it’s a pretty sad excuse for a dashboard. No use of KPIs or anything that really lets you know how the blog is … Continue reading →

Posted in kpis, news | 4 Comments

eMetrics Summit – Web Analytics on Steroids!

Posted on March 4, 2008 by Mike Sukmanowsky

If you’re any kind of veteran (and by that I mean 2-3 months ) in the web analytics field you’re probably already well aware of eMetrics, but if you’re not this is for you. Here’s a short shpeel on what … Continue reading →

Posted in news | 6 Comments

Web Analytics and Net Present Value – Part 1

Posted on February 24, 2008 by Mike Sukmanowsky

Companies with projects that deal with the internet in someway always surprise me. Say a company like Ford was evaluating the purchase of a major piece of machinery that was expected to increase plant efficiencies. These efficiencies resulted in the … Continue reading →

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