Archive for the ‘analytics tools’ Category

Quantcast Gets a Makeover - So Close to a comScore Alternative!

Wednesday, July 16th, 2008
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It looks as though the guys at Quantcast have been busy! If you haven't heard of Quantcast yet then I strongly recommend you check it out.  Quantcast (as well as Google Trends) are looking to give companies like comScore and Neilsen a run for their money. A long standing problem in the ...

Omniture to Acquire Visual Sciences

Thursday, October 25th, 2007
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In a move that was a little surprising (but I suppose not overly surprising considering the consolidation seen with WebSideStory and Visual Sciences), Omniture has announced that they'll be acquiring Visual Sciences for approx. $394 million. See the full press release here http://www.omniture.com/press/417 or here http://www.visualsciences.com/press/20071025/1/ More News on the Merger Biggest news on ...

Using Google Analytics? Make Sure Your Site Is Tagged!

Saturday, October 6th, 2007
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In a previous post on installing Google Analytics, I noted that users should be cautious to make sure that the Google Analytics tags are properly installed on every page of the site. Normally a global include like a header or footer accomplishes this pretty well, but there are often ...

Tools for Competitive Analysis

Monday, October 1st, 2007
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Want to See How This Site is Doing? I thought that I'd take some time with this post to showcase some of the tools out there for comparing your results competitively. Some of you may or may not know that I have Quantcast's tracking tags on the site in addition to Google ...