Search
-
Recent Posts
Recent Comments
Most Used Tags
Category Archives: google analytics
Traffic Source Reporting in Omniture Just Got Better
Hi everyone, Over the past few weeks, I’ve been working on a new utility to improve upon an issue that has bothered many Omniture SiteCatalyst users for years: traffic source reporting. I’m very pleased to announce the release of the Omniture Traffic Organizer … Continue reading
Google Analytics Internal Site Search Reporting
If you were one of the lucky few who asked Google to include you in the internal search reporting beta then you’ll be happy to know that they’ve now added the functionality to those profiles! How do I know? If … Continue reading
Posted in analytics vendors, google analytics, news
2 Comments
Google Analytics Changes Time on Site Calculation (Again)
Google Analytics has (once again) changed their calulation of time on site reverting back to “the old way”. In the current calculation, time on site is calculated as total visit duration divided by all visits. Previously, time on site was … Continue reading
Posted in google analytics, news
Leave a comment
How to Optimize Your Marketing Spend
In this post, Mike explores how an optimization strategy for Search Engine Optimization (SEM) based solely on clicks is a formula for disaster. After demonstrating that clicks aren’t the answer, outcomes are, Mike continues to provide a framework for how to optimize your SEM campaign to not drive more clicks but rather to drive return on your marketing investment. The components of Mike’s successful optimization strategy include: listening to the language of your visitors, evaluating which keywords are actually contributing towards success and then investing heavily in your options that produce the highest return on your investment (which isn’t necessarily the highest clickthrough rate). Continue reading
Posted in coremetrics, google analytics, omniture, strategy, webtrends, webtrends sdc
1 Comment
Google Analytics Changes Time on Site Calculation
Google Analytics has changed the way they calculate Time on Site. Do you have the information you need in order to answer your management team asks you, “Why are users spending so much more time on our site in August?” Find out more here. Continue reading
Posted in google analytics, news
Leave a comment