Category Archives: google analytics

Web Analytics and Optimization for Content Sites

Posted on August 21, 2007 by Mike Sukmanowsky

A common problem that faces many organizations hosting a strictly content-driven website is how to turn the data thrown out by any of the applications out there into something you can monetize. Sure, more page views mean more impressions which … Continue reading →

Posted in content based, google analytics, strategy | 7 Comments

Best Practices – Tracking Flash Files

Posted on August 20, 2007 by Mike Sukmanowsky

There’s often a lot of confusion when it comes to understanding where to even start when tracking a site that’s essentially only a Flash movie so this post will try to clear some of that up. I’ll make the assumption … Continue reading →

Posted in analytics vendors, best practices, coremetrics, flash, google analytics, omniture, webtrends, webtrends sdc | 22 Comments

Google Analytics Installation Guide

Posted on August 18, 2007 by Mike Sukmanowsky

Why am I writing a Google Analytics installation guide when Google already provides such excellent resources on the subject? Good question! The problem I find with their resources and the installation process in general is that there is no “wizard” … Continue reading →

Posted in best practices, google analytics, suggestions | 20 Comments