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Category Archives: omniture
Traffic Source Reporting in Omniture Just Got Better
Hi everyone, Over the past few weeks, I’ve been working on a new utility to improve upon an issue that has bothered many Omniture SiteCatalyst users for years: traffic source reporting. I’m very pleased to announce the release of the Omniture Traffic Organizer … Continue reading
Omniture to Acquire Visual Sciences
In a move that was a little surprising (but I suppose not overly surprising considering the consolidation seen with WebSideStory and Visual Sciences), Omniture has announced that they’ll be acquiring Visual Sciences for approx. $394 million. See the full press … Continue reading
Posted in analytics tools, news, omniture, visual sciences
3 Comments
How to Optimize Your Marketing Spend
In this post, Mike explores how an optimization strategy for Search Engine Optimization (SEM) based solely on clicks is a formula for disaster. After demonstrating that clicks aren’t the answer, outcomes are, Mike continues to provide a framework for how to optimize your SEM campaign to not drive more clicks but rather to drive return on your marketing investment. The components of Mike’s successful optimization strategy include: listening to the language of your visitors, evaluating which keywords are actually contributing towards success and then investing heavily in your options that produce the highest return on your investment (which isn’t necessarily the highest clickthrough rate). Continue reading
Posted in coremetrics, google analytics, omniture, strategy, webtrends, webtrends sdc
1 Comment
Best Practices – Tracking Flash Files
There’s often a lot of confusion when it comes to understanding where to even start when tracking a site that’s essentially only a Flash movie so this post will try to clear some of that up. I’ll make the assumption … Continue reading