Archive for the ‘omniture’ Category
Thursday, October 25th, 2007
In a move that was a little surprising (but I suppose not overly surprising considering the consolidation seen with WebSideStory and Visual Sciences), Omniture has announced that they'll be acquiring Visual Sciences for approx. $394 million.
See the full press release here http://www.omniture.com/press/417 or here
http://www.visualsciences.com/press/20071025/1/
More News on the Merger
Biggest news on ...
Posted in analytics tools, news, omniture, visual sciences | 3 Comments »
Monday, September 10th, 2007
The word "marketing" isn't usually one that's synonymous with "accountability". Now granted it definitely can't be blamed on many marketers out there as many channels are either impossible to track accurately or would require overhead costs that would likely exceed their benefits. But marketing online is a different ...
Posted in coremetrics, google analytics, omniture, strategy, webtrends, webtrends sdc | 1 Comment »
Monday, August 20th, 2007
There's often a lot of confusion when it comes to understanding where to even start when tracking a site that's essentially only a Flash movie so this post will try to clear some of that up. I'll make the assumption here that your data collection method will be client-side ...
Posted in analytics vendors, best practices, coremetrics, flash, google analytics, omniture, webtrends, webtrends sdc | 22 Comments »
