Archive for the ‘analytics vendors’ Category
Monday, September 10th, 2007
The word "marketing" isn't usually one that's synonymous with "accountability". Now granted it definitely can't be blamed on many marketers out there as many channels are either impossible to track accurately or would require overhead costs that would likely exceed their benefits. But marketing online is a different ...
Posted in coremetrics, google analytics, omniture, strategy, webtrends, webtrends sdc | 1 Comment »
Thursday, August 30th, 2007
It's almost here folks! Microsoft's answer to Google Analytics is just around the corner with screenshots being leaked out on the internet. Feel free to view the original post, or click on the screenshots below. Enjoy!
A Pages Report (clearly still with some kinks by reporting 101% of visits to a ...
Posted in microsoft gatineau, news | 1 Comment »
Thursday, August 23rd, 2007
According to an iMedia post by Brandt Dainow, Google Analytics has modified their calculation of Average Time on Site. Brandt reports:
"Previously, the Average Time on Site had been calculated as the total time on site for all visits divided by the total number of visits. Both the total time ...
Posted in google analytics, news | No Comments »
Tuesday, August 21st, 2007
A common problem that faces many organizations hosting a strictly content-driven website is how to turn the data thrown out by any of the applications out there into something you can monetize. Sure, more page views mean more impressions which means more cash for your company, but what if you're ...
Posted in content based, google analytics, strategy | 7 Comments »
