Category Archives: analytics vendors

How to Optimize Your Marketing Spend

Posted on September 10, 2007 by Mike Sukmanowsky

In this post, Mike explores how an optimization strategy for Search Engine Optimization (SEM) based solely on clicks is a formula for disaster. After demonstrating that clicks aren’t the answer, outcomes are, Mike continues to provide a framework for how to optimize your SEM campaign to not drive more clicks but rather to drive return on your marketing investment. The components of Mike’s successful optimization strategy include: listening to the language of your visitors, evaluating which keywords are actually contributing towards success and then investing heavily in your options that produce the highest return on your investment (which isn’t necessarily the highest clickthrough rate). Continue reading →

Posted in coremetrics, google analytics, omniture, strategy, webtrends, webtrends sdc | 1 Comment

Microsoft Gatineau Screenshots Released!

Posted on August 30, 2007 by Mike Sukmanowsky

Screenshots of Microsoft Gatineau (Microsoft’s answer to Google Analytics) have been released, check them out here to see how they’ll benefit you. Continue reading →

Posted in microsoft gatineau, news | 1 Comment

Google Analytics Changes Time on Site Calculation

Posted on August 23, 2007 by Mike Sukmanowsky

Google Analytics has changed the way they calculate Time on Site. Do you have the information you need in order to answer your management team asks you, “Why are users spending so much more time on our site in August?” Find out more here. Continue reading →

Posted in google analytics, news | Leave a comment

Web Analytics and Optimization for Content Sites

Posted on August 21, 2007 by Mike Sukmanowsky

A common problem that faces many organizations hosting a strictly content-driven website is how to turn the data thrown out by any of the applications out there into something you can monetize. Sure, more page views mean more impressions which … Continue reading →

Posted in content based, google analytics, strategy | 7 Comments

Best Practices – Tracking Flash Files

Posted on August 20, 2007 by Mike Sukmanowsky

There’s often a lot of confusion when it comes to understanding where to even start when tracking a site that’s essentially only a Flash movie so this post will try to clear some of that up. I’ll make the assumption … Continue reading →

Posted in analytics vendors, best practices, coremetrics, flash, google analytics, omniture, webtrends, webtrends sdc | 22 Comments