Archive for the ‘analytics vendors’ Category

Web Analytics and Optimization for Content Sites

Tuesday, August 21st, 2007
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A common problem that faces many organizations hosting a strictly content-driven website is how to turn the data thrown out by any of the applications out there into something you can monetize. Sure, more page views mean more impressions which means more cash for your company, but what if you're ...

Best Practices - Tracking Flash Files

Monday, August 20th, 2007
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There's often a lot of confusion when it comes to understanding where to even start when tracking a site that's essentially only a Flash movie so this post will try to clear some of that up. I'll make the assumption here that your data collection method will be client-side ...

Google Analytics Installation Guide

Saturday, August 18th, 2007
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Why am I writing a Google Analytics installation guide when Google already provides such excellent resources on the subject? Good question! The problem I find with their resources and the installation process in general is that there is no "wizard" guiding users through the correct path towards making the right ...