Archive for the ‘webtrends’ Category
Thursday, November 1st, 2007
Can't say this isn't an industry full of change...
In another surprise announcement from the web analytics industry, Greg Drew former CEO of WebTrends has been let go. See the full article here and see the interim WebTrends management team here.
Oddly enough, Greg gave the keynote speech for WebTrends Score at ...
Posted in analytics vendors, news, webtrends, webtrends sdc | No Comments »
Monday, September 10th, 2007
The word "marketing" isn't usually one that's synonymous with "accountability". Now granted it definitely can't be blamed on many marketers out there as many channels are either impossible to track accurately or would require overhead costs that would likely exceed their benefits. But marketing online is a different ...
Posted in coremetrics, google analytics, omniture, strategy, webtrends, webtrends sdc | No Comments »
Monday, August 20th, 2007
There's often a lot of confusion when it comes to understanding where to even start when tracking a site that's essentially only a Flash movie so this post will try to clear some of that up. I'll make the assumption here that your data collection method will be client-side ...
Posted in analytics vendors, best practices, coremetrics, flash, google analytics, omniture, webtrends, webtrends sdc | 21 Comments »
