Category Archives: best practices

The KPIs of SEO

Posted on January 25, 2008 by Mike Sukmanowsky

Many companies are taking a much more serious look at Search Engine Optimization as an effective growth technique for their websites. But after investing in an SEO exercise, how will you determine if your efforts paid off? SEO engagements with … Continue reading →

Posted in best practices, kpis, suggestions | 4 Comments

Put A Little Web Analytics Into Your Projects!

Posted on January 11, 2008 by Mike Sukmanowsky

If you’re one of the many organizations moving toward a more project-based approach to operations perhaps even with a Project Management Office (PMO) then this post is for you! It’s often difficult to fully integrate a web analytics methodology into … Continue reading →

Posted in best practices, strategy | Leave a comment

Best Practices – Tracking Flash Files

Posted on August 20, 2007 by Mike Sukmanowsky

There’s often a lot of confusion when it comes to understanding where to even start when tracking a site that’s essentially only a Flash movie so this post will try to clear some of that up. I’ll make the assumption … Continue reading →

Posted in analytics vendors, best practices, coremetrics, flash, google analytics, omniture, webtrends, webtrends sdc | 22 Comments

Google Analytics Installation Guide

Posted on August 18, 2007 by Mike Sukmanowsky

Why am I writing a Google Analytics installation guide when Google already provides such excellent resources on the subject? Good question! The problem I find with their resources and the installation process in general is that there is no “wizard” … Continue reading →

Posted in best practices, google analytics, suggestions | 20 Comments