Archive for the ‘best practices’ Category
Friday, January 25th, 2008
Many companies are taking a much more serious look at Search Engine Optimization as an effective growth technique for their websites. But after investing in an SEO exercise, how will you determine if your efforts paid off? SEO engagements with top firms can be very pricey so when ...
Posted in best practices, kpis, suggestions | 3 Comments »
Friday, January 11th, 2008
If you're one of the many organizations moving toward a more project-based approach to operations perhaps even with a Project Management Office (PMO) then this post is for you!
It's often difficult to fully integrate a web analytics methodology into projects and some companies even have to abandon trying.
It isn't that ...
Posted in best practices, strategy | No Comments »
Monday, August 20th, 2007
There's often a lot of confusion when it comes to understanding where to even start when tracking a site that's essentially only a Flash movie so this post will try to clear some of that up. I'll make the assumption here that your data collection method will be client-side ...
Posted in analytics vendors, best practices, coremetrics, flash, google analytics, omniture, webtrends, webtrends sdc | 22 Comments »
Saturday, August 18th, 2007
Why am I writing a Google Analytics installation guide when Google already provides such excellent resources on the subject? Good question! The problem I find with their resources and the installation process in general is that there is no "wizard" guiding users through the correct path towards making the right ...
Posted in best practices, google analytics, suggestions | 19 Comments »
