Archive for the ‘news’ Category

Quantcast Gets a Makeover - So Close to a comScore Alternative!

Wednesday, July 16th, 2008
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It looks as though the guys at Quantcast have been busy! If you haven't heard of Quantcast yet then I strongly recommend you check it out.  Quantcast (as well as Google Trends) are looking to give companies like comScore and Neilsen a run for their money. A long standing problem in the ...

New Blog KPI Dashboard!

Sunday, March 9th, 2008
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For those of you that have visited my old "Blog Metrics" page, you may have noticed that it's a pretty sad excuse for a dashboard. No use of KPIs or anything that really lets you know how the blog is performing. Well I'm slowly but surely aiming to change all that. Please take ...

eMetrics Summit - Web Analytics on Steroids!

Tuesday, March 4th, 2008
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If you're any kind of veteran (and by that I mean 2-3 months :)) in the web analytics field you're probably already well aware of eMetrics, but if you're not this is for you. Here's a short shpeel on what the conference is and why I personally think you should be ...

Jim Sterne and the Web Analytics Association Need Our Help!

Sunday, February 10th, 2008
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Jim Sterne the president of Target Marketing as well as the Chairman for the Web Analytics Association (WAA) is looking for some help from the analytics community at large. Jim has posted a survey and is attempting to find out which channels marketers and analysts are measuring as well as how ...