Archive for the ‘news’ Category
Sunday, February 10th, 2008
Jim Sterne the president of Target Marketing as well as the Chairman for the Web Analytics Association (WAA) is looking for some help from the analytics community at large.
Jim has posted a survey and is attempting to find out which channels marketers and analysts are measuring as well as how ...
Posted in just for fun, news | No Comments »
Friday, January 18th, 2008
Yes yes, I'm taking a page from my colleague Avinash Kaushik, but I'm certain that he won't mind too much :).
Video Analytics: as more media sites turn to this medium as a fundamental way to increase revenue by delivering higher CPM ad impressions via pre-rolls; companies will need to know ...
Posted in just for fun, news | 1 Comment »
Tuesday, December 4th, 2007
I've come across a comScore study released in June of 2007 which attempts to measure the impact of cookie deletion on what they're calling "site-server" and "ad-server" metrics. I'll let everyone download / read the whitepaper at their own leisure but I'll summarize their conclusions and implications:
Conclusions
31% of US ...
Posted in news | 4 Comments »
Thursday, November 1st, 2007
If you were one of the lucky few who asked Google to include you in the internal search reporting beta then you'll be happy to know that they've now added the functionality to those profiles! How do I know? If you're as addicted to looking at your Google Analytics profile ...
Posted in analytics vendors, google analytics, news | 2 Comments »
