Category Archives: news

2008 Predictions: Web Analytics

Posted on January 18, 2008 by Mike Sukmanowsky

Yes yes, I’m taking a page from my colleague Avinash Kaushik, but I’m certain that he won’t mind too much . Video Analytics: as more media sites turn to this medium as a fundamental way to increase revenue by delivering … Continue reading →

Posted in just for fun, news | 1 Comment

The Impact of Cookie Deletion

Posted on December 4, 2007 by Mike Sukmanowsky

I’ve come across a comScore study released in June of 2007 which attempts to measure the impact of cookie deletion on what they’re calling “site-server” and “ad-server” metrics. I’ll let everyone download / read the whitepaper at their own leisure … Continue reading →

Posted in news | 4 Comments

Google Analytics Internal Site Search Reporting

Posted on November 1, 2007 by Mike Sukmanowsky

If you were one of the lucky few who asked Google to include you in the internal search reporting beta then you’ll be happy to know that they’ve now added the functionality to those profiles! How do I know? If … Continue reading →

Posted in analytics vendors, google analytics, news | 2 Comments

WebTrends CEO let go

Posted on November 1, 2007 by Mike Sukmanowsky

Can’t say this isn’t an industry full of change… In another surprise announcement from the web analytics industry, Greg Drew former CEO of WebTrends has been let go. See the full article here and see the interim WebTrends management team … Continue reading →

Posted in analytics vendors, news, webtrends, webtrends sdc | 1 Comment

eMetrics Summit: Day 2 of 3 – New Version of Google Analytics!

Posted on October 27, 2007 by Mike Sukmanowsky

In this post, find out how Rachel Scotto, an Executive Directory at Sony Pictures uses her internal analytics programs as well as competitive intelligence tools to get an edge. But also, find get all the details and SEE SCREENSHOTS of the new version of Google Analytics! Continue reading →

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