Archive for the ‘content based’ Category

Measuring Content Effectiveness

Tuesday, July 8th, 2008
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First off apologies to anyone that checks the blog regularly, I know I've been behind on my posts but it's been tough to keep up recently with work and life on the go! Recently I've had to do a few sessions at work for our editorial teams around measures for content ...

Web Analytics and Optimization for Content Sites

Tuesday, August 21st, 2007
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A common problem that faces many organizations hosting a strictly content-driven website is how to turn the data thrown out by any of the applications out there into something you can monetize. Sure, more page views mean more impressions which means more cash for your company, but what if you're ...