Category Archives: content based

Measuring Content Effectiveness

First off apologies to anyone that checks the blog regularly, I know I’ve been behind on my posts but it’s been tough to keep up recently with work and life on the go! Recently I’ve had to do a few … Continue reading

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Web Analytics and Optimization for Content Sites

A common problem that faces many organizations hosting a strictly content-driven website is how to turn the data thrown out by any of the applications out there into something you can monetize. Sure, more page views mean more impressions which … Continue reading

Posted in content based, google analytics, strategy | 7 Comments