Category Archives: strategy

Measuring Content Effectiveness

Posted on July 8, 2008 by Mike Sukmanowsky

First off apologies to anyone that checks the blog regularly, I know I’ve been behind on my posts but it’s been tough to keep up recently with work and life on the go! Recently I’ve had to do a few … Continue reading →

Posted in content based, strategy | Leave a comment

Web Analytics and Net Present Value – Part 1

Posted on February 24, 2008 by Mike Sukmanowsky

Companies with projects that deal with the internet in someway always surprise me. Say a company like Ford was evaluating the purchase of a major piece of machinery that was expected to increase plant efficiencies. These efficiencies resulted in the … Continue reading →

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Put A Little Web Analytics Into Your Projects!

Posted on January 11, 2008 by Mike Sukmanowsky

If you’re one of the many organizations moving toward a more project-based approach to operations perhaps even with a Project Management Office (PMO) then this post is for you! It’s often difficult to fully integrate a web analytics methodology into … Continue reading →

Posted in best practices, strategy | Leave a comment

Tools for Competitive Analysis

Posted on October 1, 2007 by Mike Sukmanowsky

Want to See How This Site is Doing? I thought that I’d take some time with this post to showcase some of the tools out there for comparing your results competitively. Some of you may or may not know that … Continue reading →

Posted in analytics tools, compete.com, quantcast, strategy | Leave a comment

How to Optimize Your Marketing Spend

Posted on September 10, 2007 by Mike Sukmanowsky

In this post, Mike explores how an optimization strategy for Search Engine Optimization (SEM) based solely on clicks is a formula for disaster. After demonstrating that clicks aren’t the answer, outcomes are, Mike continues to provide a framework for how to optimize your SEM campaign to not drive more clicks but rather to drive return on your marketing investment. The components of Mike’s successful optimization strategy include: listening to the language of your visitors, evaluating which keywords are actually contributing towards success and then investing heavily in your options that produce the highest return on your investment (which isn’t necessarily the highest clickthrough rate). Continue reading →

Posted in coremetrics, google analytics, omniture, strategy, webtrends, webtrends sdc | 1 Comment