Archive for the ‘strategy’ Category

Measuring Content Effectiveness

Tuesday, July 8th, 2008
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First off apologies to anyone that checks the blog regularly, I know I've been behind on my posts but it's been tough to keep up recently with work and life on the go! Recently I've had to do a few sessions at work for our editorial teams around measures for content ...

Web Analytics and Net Present Value - Part 1

Sunday, February 24th, 2008
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Companies with projects that deal with the internet in someway always surprise me. Say a company like Ford was evaluating the purchase of a major piece of machinery that was expected to increase plant efficiencies. These efficiencies resulted in the plant being able to produce x more number of cars ...

Put A Little Web Analytics Into Your Projects!

Friday, January 11th, 2008
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If you're one of the many organizations moving toward a more project-based approach to operations perhaps even with a Project Management Office (PMO) then this post is for you! It's often difficult to fully integrate a web analytics methodology into projects and some companies even have to abandon trying. It isn't that ...

Tools for Competitive Analysis

Monday, October 1st, 2007
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Want to See How This Site is Doing? I thought that I'd take some time with this post to showcase some of the tools out there for comparing your results competitively. Some of you may or may not know that I have Quantcast's tracking tags on the site in addition to Google ...