Archive for the ‘suggestions’ Category

Tips on Visually Measuring Your Traffic Sources

Thursday, April 10th, 2008
Printer-friendly version Printer-friendly version


Measuring what sources are driving the highest quantity and quality visits to your site is one of the fundamentally most important (and easiest!) things a web analyst can do. But from many that I've spoken to, their traffic sources report usually doesn't look much different than this: Then if you're really lucky ...

The KPIs of SEO

Friday, January 25th, 2008
Printer-friendly version Printer-friendly version


Many companies are taking a much more serious look at Search Engine Optimization as an effective growth technique for their websites. But after investing in an SEO exercise, how will you determine if your efforts paid off? SEO engagements with top firms can be very pricey so when ...

Google Analytics Installation Guide

Saturday, August 18th, 2007
Printer-friendly version Printer-friendly version


Why am I writing a Google Analytics installation guide when Google already provides such excellent resources on the subject? Good question! The problem I find with their resources and the installation process in general is that there is no "wizard" guiding users through the correct path towards making the right ...