Category Archives: suggestions

Tips on Visually Measuring Your Traffic Sources

Posted on April 10, 2008 by Mike Sukmanowsky

Measuring what sources are driving the highest quantity and quality visits to your site is one of the fundamentally most important (and easiest!) things a web analyst can do. But from many that I’ve spoken to, their traffic sources report … Continue reading →

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The KPIs of SEO

Posted on January 25, 2008 by Mike Sukmanowsky

Many companies are taking a much more serious look at Search Engine Optimization as an effective growth technique for their websites. But after investing in an SEO exercise, how will you determine if your efforts paid off? SEO engagements with … Continue reading →

Posted in best practices, kpis, suggestions | 4 Comments

Google Analytics Installation Guide

Posted on August 18, 2007 by Mike Sukmanowsky

Why am I writing a Google Analytics installation guide when Google already provides such excellent resources on the subject? Good question! The problem I find with their resources and the installation process in general is that there is no “wizard” … Continue reading →

Posted in best practices, google analytics, suggestions | 20 Comments